Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function correctly, operate efficiently, and to provide reporting information to website owners.

2. How We Use Cookies

Best Choice uses cookies and similar tracking technologies (such as pixels and local storage) to:

• Ensure the Website operates correctly and securely;
• Remember your preferences and settings;
• Keep you logged in to your account;
• Analyse how users interact with our Website;
• Deliver relevant advertising (where consented);
• Support our responsible gambling obligations.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function. They enable core features such as account login, session management, and security. You cannot opt out of these cookies.
Examples: session token, CSRF protection token, load balancer cookie.

3.2 Functional Cookies
These cookies allow the Website to remember your choices and provide enhanced, personalised features — such as your preferred language, currency, or odds format.
Examples: language preference, odds display setting.

3.3 Analytics Cookies
These cookies help us understand how visitors interact with the Website by collecting information anonymously. This allows us to improve functionality and user experience.
Examples: Google Analytics (_ga, _gid), Hotjar, Mixpanel.

3.4 Marketing & Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests, and to track the effectiveness of our advertising campaigns. They may be set by us or by third-party advertising partners.
Examples: Meta Pixel, Google Ads conversion tracking.
These cookies are only placed with your explicit consent.

3.5 Third-Party Cookies
Some cookies on our Website are set by third-party services (payment providers, live chat tools, odds data feeds). We do not control these cookies — please refer to the relevant third party's cookie/privacy policy for details.

4. Cookie Consent

When you first visit Best Choice, you will be presented with a cookie consent banner. You can:

• Accept all cookies — enable all categories;
• Reject non-essential cookies — only strictly necessary cookies will be active;
• Manage preferences — choose which categories to enable.

You can change your preferences at any time via the Cookie Settings link in the Website footer.

5. Cookie Duration

• Strictly necessary — Session or up to 1 year
• Functional — Up to 1 year
• Analytics — Up to 2 years
• Marketing — Up to 2 years

6. How to Manage Cookies via Your Browser

You can also control cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies;
• Block all cookies;
• Block third-party cookies only;
• Receive a notification before a cookie is set.

For guidance on how to manage cookies in your browser, visit:

• Chrome: chrome://settings/cookies
• Firefox: firefox.com/support
• Safari: support.apple.com
• Edge: support.microsoft.com

Please note that disabling certain cookies may affect the functionality of the Website.

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. Any changes will be posted on this page with an updated date. We recommend reviewing this page periodically.

8. Contact

For questions about our use of cookies, please contact us at [privacy@best-choice.website].